Lamb, Charles W. <br/><br/>
Marketing cases 

 - Boston :  Houghton Mifflin Company,  1983. 
 - viii,450p.   : ill.   ; 24cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Case studies
<br/><br/><label>LC Class. No.: </label>FCM HF5415.M29746