TY  - BOOK
AU  - Lamb,Charles W.
AU  - O. C. Ferrell,
AU  - William Pride Pride
TI  - Marketing cases
AV  - FCM HF5415.M29746 
PY  - 1983///
CY  - Boston
PB  - Houghton Mifflin Company
KW  - Marketing
KW  - Case studies
ER  -