Boyd, Harpe W. <br/><br/>
Marketing management :   a strategic approach with a global orientation 

 - Chicago :   Richard, D. Irwin, Inc.,  1995. 
 - xvi,555p.   : ill.   : 26cm. 
 - The CIM work book series: marketing .
<br/><br/><label>ISBN: </label>0256125767 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5414.13.B669