TY  - BOOK
AU  - Boyd,Harpe W.
AU  - Cohri Gilligan
TI  - Marketing management:  a strategic approach with a global orientation
T2  - The CIM work book series: marketing
SN  - 0256125767
AV  - HF5414.13.B669 
PY  - 1995///
CY  - Chicago : 
PB  - Richard, D. Irwin, Inc.
KW  - Marketing
KW  - Management
ER  -