TY  - BOOK
AU  - Cundiff,Edward W.
AU  - Richard Ralph still
TI  - Basic marketing:  concepts, environment and decisions
SN  - 0 13062638 4
AV  - FCM HF5415.C79 
PY  - 1964///
CY  - Englewood cliffs
PB  - New Jersey
KW  - Marketing
ER  -