Boyd, Harpe W. <br/><br/>
Marketing management casebook 

 - Chicago :  Richard, D. Irwin, Inc. ,  1980. 
 - vii,744p. :  ill.  ;  24cm. 
 - The Irwin series in marketing .
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0256023476 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.B67