TY  - BOOK
AU  - Boyd,Harpe W.
AU  - Robert T. Davis
AU  - Frederick E. Webster
TI  - Marketing management casebook
T2  - The Irwin series in marketing
SN  - 0256023476
AV  - FCM HF5415.13.B67 
PY  - 1980///
CY  - Chicago
PB  - Richard, D. Irwin, Inc.
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -