TY  - BOOK
AU  - Cundiff,Edward W.
AU  -  Richard Ralph still
AU  - Norman A.P.Govoni
TI  - Fundamentals of modern marketing
SN  - 133414396
AV  - HF5415.C793 
PY  - 1985///
CY  - New Delhi
PB  -  : Prentice-Hall of India Private Limited
KW  - Marketing
N1  - Includes bibliographical references


ER  -