TY  - BOOK
AU  - Keegan,Warren J.
TI  - Multinational marketing management
SN  - 013604793 9
AV  - HF1009.5.K39 
PY  - 1974///
CY  - Englewood Cliffs
PB  -  : Prentice-Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographies and index
ER  -