Stanton, William J. <br/><br/>
Fundamentals of marketing 

 - 8th ed. 
 - New York   : McGraw-Hill,  1987. 
 - xx,666p.   : ill.   ; 25cm. 
<br/><br/>Includes bibliographical references<br/> 
<br/><br/><label>ISBN: </label>70609438 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.S745 1987