TY  - BOOK
AU  - Diamond,Jay
AU  - Pintel,Gerald
TI  - Principles of marketing:  : instructor's manual
AV  - HF5415.D53 
PY  - 1972///
CY  - Englewood Cliffs
PB  -  : Prentice-Hall
KW  - Marketing
N1  - Includes bibliographies
ER  -