Bell, Martin L. <br/><br/>
Marketing   : concepts and strategy 

 - Boston   : Houghton Mifflin Company,  1966. 
 - xii,686p.   : ill.   ; 25cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.B4286