Pride, William M. <br/><br/>
Marketing   : basic concepts and decisions 

 - 4th ed. 
 - Boston   : Houghton Mifflin Company,  1985. 
 - xxix,752p.   : ill.   ; 26cm. 
<br/><br/>Includes bibliographical references<br/> 
<br/><br/><label>ISBN: </label>395357098 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.P658 1985