TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell,O.C.
TI  - Marketing:  : basic concepts and decisions
SN  - 395357098
AV  - HF5415.P658 1985 
PY  - 1985///
CY  - Boston
PB  -  : Houghton Mifflin Company
KW  - Marketing
N1  - Includes bibliographical references

ER  -