TY  - BOOK
AU  - Mowen,John C.
TI  - Consumer behavior
AV  - HF5415.32.M68 1987 
PY  - 1987///
CY  - New York
PB  -  : MacMillan
KW  - Consumer behavior
KW  - Consumers
KW  - Canada
N1  - Includes bibliographies
ER  -