Chapman, Janet <br/><br/>
IT in marketing 

 - Fawley   : Alfred Waller Limited Publishers,  1994 
 - viii,312p.   : ill.   ; 23cm. 
<br/><br/>Includes bibliographical references<br/> 
<br/><br/><label>ISBN: </label>1872474 365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Data processing<br/>Marketing research<br/>Statistical methods
<br/><br/><label>LC Class. No.: </label>HF5415.I53