Howard, John A. <br/><br/>
Consumer behavior: application of theory 

 - New York  McGraw-Hill Book Company  1977 
 - ix,325p.  23cm. 
<br/><br/><label>ISBN: </label>00703052X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers
<br/><br/><label>LC Class. No.: </label>HF5415.3.H67