Bwathondi, Margareth <br/><br/>
Sensitivity of Tanzania women to gender role portrayals in advertising 

 - Dar es Salaam :   University of Dar es Salaam,  2001 
 - v, 67p. :   ill. ;   30cm. 
<br/><br/>Bibliography: p.63-67<br/>Thesis; (MBA) - University of Dar es Salaam<br/><br/> 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Gender role portrayals<br/>Women actual perception<br/>Product brands images<br/>Tanzania
<br/><br/><label>LC Class. No.: </label>THS EAF HF5810.A3W65B92