Mpaka, Prospher M.
Market segmentation as a strategy of corporate performance
- Dar es Salaam : University of Dar es Salaam, 1978
- vi, 164p. : ill. ; 30cm.
Bibliography: p.142-158
Thesis: MA- (Management & admini.) - University of Dar es Salaam
Marketing
Corporations
Tanzania
THS EAF HF5349.T3M7