Wilmshurst, John <br/><br/>
Below - the - promotion 
John Wilmshurst 
 - London :  Butterworth-Heinemann Ltd,  1993. 
 - ix, 399p. :  ill. ;  23cm. 
<br/><br/><label>ISBN: </label>0-7506-0548-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Planning<br/>Promotions
<br/><br/><label>LC Class. No.: </label>HF5415.13.W54