TY  - BOOK
AU  - Wilmshurst,John
TI  - Below - the - promotion
SN  - 0-7506-0548-0
AV  - HF5415.13.W54 
PY  - 1993///
CY  - London
PB  - Butterworth-Heinemann Ltd
KW  - Marketing
KW  - Planning
KW  - Promotions
ER  -