TY  - BOOK
AU  - Rice,C.
TI  - Understanding customers
T2  - The Marketing
SN  - 0-7506-2322-5
AV  - HF5415.5.U57 
PY  - 1997///
CY  - Oxford
PB  - Butterworth-Heinemann Ltd
KW  - Customer services
KW  - Management
KW  - Case
KW  - Studies
KW  - Customer relations
KW  - Success in business
N1  - Includes bibliographical references and index
ER  -