Rathmell, John M. <br/><br/>
Managing the marketing function: concepts, analysis and application 

 - New York  John &Wiley  1969 
 - xxi,636p.  23cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13.R3