Buzzell, Robert Dow <br/><br/>
Marketing research and information systems: text and cases 

 - New York  McGraw-Hill  1969 
 - xii,788p.  23cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13.B89