Dichter, Ernest <br/><br/>
Handbook of consumer motivations: the psychology of the world of objects 

 - New York  McGraw-Hill  1964 
 - xvi,486p.  21cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research (marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.3.D5