O'Dell, William F. <br/><br/>
The marketing decision making: analytic framework and cases 

 - Cincinnati  South-Western Publishing Company  1979 
 - vi,362p.  24cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>FCM HF5415.O34