Weilbacher, William M. <br/><br/>
Marketing management cases: planning and executing marketing strategy 

 - New York  MacMillan  1986 
 - xii,386p.  24cm. 
<br/><br/><label>ISBN: </label>0024250708 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.W38