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1.
Marketing research : text and cases by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Illinois: Richard D. Irwin, 1977
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.2.B65.

2.
Cases in marketing strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Illinois: Richard D. Irwin, 1964
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: East Africana Collection FCM HF5415.C531.

3.
Contemporary American marketing : readings on the changing market structure by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Illinois: Richard D. Irwin, 1962
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.B622.

4.
Marketing research : text and cases by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood : R. D. Irwin, 1972
Availability: Items available for loan: Directorate of Library Services (UDSM) (2)Collection, call number: Social Sciences Special Reserve Collection HF5415.2.B65 1972 , ...

5.
Marketing management and administrative action by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, 1978
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Special Reserve Collection HF5415.13.B7 1978 .

6.
Promotion: a behavioral view by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs ; Prentice-Hall ; 1967
Availability: No items available.

7.
Advertising management: selected readings by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood ; R. D. Irwin ; 1965
Availability: No items available.

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