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1.
Basic Marketing : A global - Managerial Approach by
Edition: 15th.ed.
Material type: Text Text
Publication details: Boston : McGraw-Hill/Irwin
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (3)Collection, call number: School of Journalism and Mass Communication SJMC HF5415.13.M369, ...

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2.
Application in Basic Marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw Hill , 1990
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Special Reserve Collection HF5410.A67 1990.

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