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Marketing decision making : a model-building approach by
Material type: Text Text
Publication details: Cambridge : Harper and Low, 1983
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: School of Journalism and Mass Communication SJMC HF5415.135.L54. School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC HF5415.135.L54.

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2.
Instuctors manual with software: marketing models by
Material type: Text Text
Publication details: New Jersey: Prentice Hall, 1992
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HF5415.13.L54.

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