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1.
Market-Led strategic change : a guide to tansforming the process of going to market by
Edition: 4th ed.
Material type: Text Text
Publication details: Oxford : Elsevier, 2009
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HF5415.13.P542. Items available for reference: Directorate of Library Services (UDSM): Not for loan (1)Collection, call number: Social Sciences Special Reserve Collection HF5415.13.P542.

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2.
Strategic marketing. by
Edition: 8th ed.
Material type: Text Text
Publication details: New York: McGraw-Hill, 2006
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC HF5415.135.C72.

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