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Marketing communications strategy 1997-98 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford: Butterworth-Heinemann, 1997
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5416.123.Y47.

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Intergrated marketing communication: the holistic approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Butterworth ; 1998
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