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1.
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Media metrics: an introduction to quantitative research in mass communication by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: Sage Publication, 2017
Availability: Items available for loan: (4)Collection, call number: P91.3.D39, ... School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC P91.3.D39.

2.
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McQuail's Mass communication theory. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; SAGE Publications Ltd. ; 2010
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (3)Collection, call number: School of Journalism and Mass Communication SJMC P90.M35, ... Not available: School of Journalism and Mass Communication Library-UDSM: Checked out (1). School of Journalism and Mass Communication Library-UDSM: In transit (1).

3.
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Application of sociologic knowledge: field of application of sociologic knowledge
Material type: Text Text; Format: print ; Literary form: Not fiction
Availability: Items available for loan: Directorate of Library Services (UDSM) (2)Collection, call number: East Africana Collection EAF FOS A6, ...

4.
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Research methods in mass communication. by
Material type: Text Text
Publication details: United state of America: Prentice-Hall Ltd, 1981
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: School of Journalism and Mass Communication SJMC P91.R43.

5.
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Milestones in mass communication research: media effects by
Edition: 3rd ed.
Material type: Text Text
Publication details: London: Longman Publishers USA, 1995
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: School of Journalism and Mass Communication SJMC HM258.L68. School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC HM258.L68.

6.
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The law of journalism and mass communication by
Edition: 5th ed.
Material type: Text Text
Publication details: Los Angeles: Sage Publications Ltd. 2016
Availability: Items available for loan: Directorate of Library Services (UDSM) (1).

7.
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Mass media: an introduction to modern communication by
Material type: Text Text
Publication details: New York: New Yorker Magazine Inc, 1974
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC P90.H4793.

8.
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The relevancy of inverted pyramid in contemporary news coverage : a comparative study of mpekuzi Huru blog and Mwananchi newspaper / Jovina Kaneno. by
Material type: Text Text
Publication details: Dar es salaam ; University of Dar es salaam , 2019
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HM258.T34K262, ...

9.
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Media today : Mass Commuication in a converging world by
Edition: 7th ed.
Material type: Text Text
Publication details: New York: Taylor & Francis Group, 2020
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC P90.T874.

10.
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Introduction to journalism and mass communication. by
Material type: Text Text
Publication details: UK: ED-Tech Press, 2018
Availability: Not available: School of Journalism and Mass Communication Library-UDSM: In transit (1).

11.
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Understanding media and mass communication. by
Material type: Text Text
Publication details: New York: Larsen & Keller, 2020
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (4)Collection, call number: School of Journalism and Mass Communication SJMC P90.U53, ...

12.
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The elements of journalism. by
Material type: Text Text
Publication details: New York, USA: Murphy & Moore Publishing, 2022
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC PN4731.E44.

13.
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Mass communication theory: foundations, ferment and future. by
Edition: 8th ed.
Material type: Text Text
Publication details: New York: Oxford University Press, 2021
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC P90.B285.

14.
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Mass communications research methods: a step-by-step approach. by
Material type: Text Text
Publication details: Hillsdale, New Jersey: Lawrence Erlbaum Associates Inc, 1988
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (2)Collection, call number: School of Journalism and Mass Communication SJMC P91.H75, ...

15.
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Journalism and mass communication: media and communication studies. by
Material type: Text Text
Publication details: Europe: LAMBERT Academic Publishing, 2021
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (2)Collection, call number: School of Journalism and Mass Communication SJMC PN4731.H877, ...

16.
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Mass communications and media studies: an introduction. by
Edition: 2nd ed.
Material type: Text Text
Publication details: New York: Bloomsbury Publishing Inc, 2020
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (2)Collection, call number: School of Journalism and Mass Communication SJMC P90.P38, ...

17.
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Media and Culture Mass Communication in A Digital Age by
Edition: 13th ed.
Material type: Text Text
Publication details: Boston: Bedford/ st.martin's, 2022
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC P94.6.C356.

18.
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Mass Communication theories : explaining origins, Processes, and effects by
Edition: 2nd. ed.
Material type: Text Text
Publication details: New York: Routledge, 2022
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC P90.OE44.

19.
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Media, Mass Communication and Society by
Material type: Text Text
Publication details: New York : Willford Press, 2016
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC P90.

20.
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Global journalism: understanding world media systems. by
Material type: Text Text
Publication details: New London: Rowman & Littlefield, 2021
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (4)Collection, call number: School of Journalism and Mass Communication SJMC PN4785.G463, ...