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1.
Audrence research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi: National institute of health and family welfare, 1981
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: IRA-Institute of Resources Assessment IRA RA440.85.D83.

2.
Ratings analysis: the theory and practice of audience research. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Mahwah: Lawrence Erlbaum Associates Inc, 1999
Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: School of Journalism and Mass Communication SJMC HE8700.65.W42.

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