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1.	Image from Google Jackets Image from OpenLibrary	The influence of brand image on customers purchasing decisions by Komba,Diana Wakati ill Material type: Text; Format: print ; Literary form: Not fiction Publication details: Dar es Salaam ; University of Dar es Salaam ; 2020 Availability: Items available for loan: (4)Collection, call number: THS EAF HF5415.3.T34K66, ... Place hold Save to lists Add to cart (remove)
2.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary	Retail power plays : from trading to brand leadership by Wileman, Andrew [Author] Michael Jary Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : Macmillan Press, 1997 Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HD69.B7W55. Place hold Save to lists Add to cart (remove)
3.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary	Creating powerful brands in consumer service and industrial markets by De Chernatony, Leslite ill Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Butterworth ; 1998 Availability: No items available. Save to lists Add to cart (remove)
4.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary	Creating powerful brands in consumer service and industrial markets by De Chernatony, Leslite ill Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Butterworth ; 1998 Availability: No items available. Save to lists Add to cart (remove)
5.	Image from Google Jackets Image from OpenLibrary	The influence of brand on consumer choice of mobile phone service providers in Tanzania a study of mobile phone subscribers in Dar es salaam by Sariah, Lufuvacho Mark Material type: Text Publication details: Dar es salaam: University of Dar es salaam; 2021 Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HF5415.32 T34 S27, ... Save to lists Add to cart (remove)
6.	Image from Google Jackets Image from OpenLibrary	An evaluation of impacts of rebranding on customers case study of mobile phone service providers in Tanzania by Machungu, Nicholas [Author] Material type: Text Publication details: Dar es Salaam. : University of Dar es Salaam. 2012 Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (1)Collection, call number: East Africana Collection THS EAF HF5415.3.T34M32 . Save to lists Add to cart (remove)
7.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary	Brand warfare : 10 rules for buiding the killer brand David F D'alessandro by D'alessandro, David F [Author] Material type: Text Publication details: London ; McGraw-Hill , 2001 Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HD69.B7D35. Place hold Save to lists Add to cart (remove)
8.	Image from Google Jackets Image from OpenLibrary	The effect of brand image on customer loyality: a case of vodacome telecommunication firm in Tanzania by Kiobya, Nuria Habib [Author] Material type: Text Publication details: Dar es salaam University of Dar es salaam 2023 Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HF5415.525.T34K563, ... Save to lists Add to cart (remove)
9.	Image from Google Jackets Image from OpenLibrary	The influence of branding on product acceptance in the Tanzanian market : the cese of consumers of cosmetics in Kinondoni municipality in Dar es Salaam by Yessaya, Idda [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Dar es Salaam: University of Dar es Salaam, 2016 Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HF5415.1255.T34Y47, ... Save to lists Add to cart (remove)
10.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary	The brand marketing book : creating,managing and extending the value of your brand by Marcon, Joe [Author] Material type: Text Publication details: United State of America: NTC Business Books, 1999 Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: SJMC HD69.B7M373. Place hold Save to lists Add to cart (remove)
11.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary	Strategic brand management : building, measure, and managing brabd equity by Kelvin Lane Keller [Author ] Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Tokyo : Pearson Education International , 2008 Availability: Items available for loan: Directorate of Library Services (UDSM) (4)Collection, call number: Social Sciences Collection HD69.B7.K45 2008, ... Place hold Save to lists Add to cart (remove)
12.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary	United we brand : how to create a cohesive brand that's seen, heard, and remembered by Moser, Mike [Author] Material type: Text Publication details: Boston : Harvard Business School Press, 2003 Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HD69.B7M67. Place hold Save to lists Add to cart (remove)
13.	Image from Google Jackets Image from OpenLibrary	The brand name development process for consumer goods by Feely, Finola [Author] Material type: Text Publication details: Dublin city: University of Dublin City, 1995 Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (1)Collection, call number: East Africana Collection THS PAM QTO HD69.B7F53. Save to lists Add to cart (remove)
14.	Image from Google Jackets Image from OpenLibrary	Powerline: the words, that sell brands, grip fans, and sometimes change history by Steve Cone [Author ] Material type: Text Publication details: New York Publisher; bloomberg press , 2008 Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HF6135.C57. Place hold Save to lists Add to cart (remove)
15.	Image from Amazon.com Image from Google Jackets Image from OpenLibrary	Satisfaction guaranteed : the making of the American mass market by Strasser, Susan [Author] Material type: Text Publication details: New York : Pantheon Books, 1989 Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HF5813.U6S79. Place hold Save to lists Add to cart (remove)
16.	Image from Google Jackets Image from OpenLibrary	The influence of brand image on soft drinks customers’ preferences by Saguya, Gladness Kasibi [Author ] Material type: Text Publication details: Dar es Salaam: University of Dar es Salaam, 2023 Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HD69B7S248, ... Save to lists Add to cart (remove)
17.	Image from Google Jackets Image from OpenLibrary	The influence of brand image on soft drinks customers’ preferences by Saguya, Gladness Kasibi [Author ] Material type: Text Publication details: Dar es Salaam: University of Dar es Salaam, 2023 Availability: No items available. Save to lists Add to cart (remove)
18.	Image from Google Jackets Image from OpenLibrary	E- services quality and its impact on brand loyalty by Hamphrey Alick Mwangoka [Author] Material type: Text Publication details: Dar es Salaam : University of Dar es Salaam, 2019 Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HF5548.33.M963, ... Save to lists Add to cart (remove)
19.	Image from Google Jackets Image from OpenLibrary	The difference in social media marketing mix elements indeveloped and developing countries: a case study of Pepsi brand by Ngola, Jamila Abdallah [Author] Material type: Text Publication details: Dar es Salaam: University of Dar es Salaam, 2023 Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HF5415.1265N465, ... Save to lists Add to cart (remove)
20.	Image from Google Jackets Image from OpenLibrary	Influence of packaging on brand equity of bottled water in Dar es salaam, Tanzania Brenda Raymond Mushi by Mushi, Brenda Raymond [Author] Material type: Text Publication details: Dar es salaam: University of Dar es salaam, 2023 Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (2)Collection, call number: East Africana Collection THS EAF HF 5570.T34M874, ... Save to lists Add to cart (remove)