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	1.	Retail power plays : from trading to brand leadership by Wileman, Andrew [Author] Jary, Michael [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Macmillan Press, 1997 Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HD69.B7W55. Place hold Add to cart (remove)
	2.	Creating powerful brands in consumer service and industrial markets by De Chernatony, Leslite ill Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Butterworth ; 1998 Availability: No items available. Add to cart (remove)
	3.	Creating powerful brands in consumer service and industrial markets by De Chernatony, Leslite ill Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Butterworth ; 1998 Availability: No items available. Add to cart (remove)
	4.	No cover image available No cover image available No cover image available An evaluation of impacts of rebranding on customers case study of mobile phone service providers in Tanzania by Machungu, Nicholas [Author] Material type: Text Publication details: Dar es Salaam. : University of Dar es Salaam. 2012 Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (1)Collection, call number: East Africana Collection THS EAF HF5415.3.T34M32 . Add to cart (remove)
	5.	Brand warfare : 10 rules for buiding the killer brand David F D'alessandro by D'alessandro, David F [Author] Material type: Text Publication details: London ; McGraw-Hill , 2001 Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HD69.B7D35. Place hold Add to cart (remove)
	6.	The brand marketing book : creating,managing and extending the value of your brand by Marcon, Joe [Author] Material type: Text Publication details: United State of America: NTC Business Books, 1999 Availability: Items available for loan: School of Journalism and Mass Communication Library-UDSM (1)Collection, call number: SJMC HD69.B7M373. Place hold Add to cart (remove)
	7.	Strategic brand management : building, measure, and managing brabd equity by Kelvin Lane Keller [Author ] Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Tokyo : Pearson Education International , 2008 Availability: Items available for loan: Directorate of Library Services (UDSM) (4)Collection, call number: Social Sciences Collection HD69.B7.K45 2008, ... Place hold Add to cart (remove)
	8.	United we brand : how to create a cohesive brand that's seen, heard, and remembered by Moser, Mike [Author] Material type: Text Publication details: Boston : Harvard Business School Press, 2003 Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HD69.B7M67. Place hold Add to cart (remove)
	9.	No cover image available No cover image available No cover image available The brand name development process for consumer goods by Feely, Finola [Author] Material type: Text Publication details: Dublin city: University of Dublin City, 1995 Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (1)Collection, call number: East Africana Collection THS PAM QTO HD69.B7F53. Add to cart (remove)
	10.	No cover image available No cover image available No cover image available Powerline: the words, that sell brands, grip fans, and sometimes change history by Steve Cone [Author ] Material type: Text Publication details: New York Publisher; bloomberg press , 2008 Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HF6135.C57. Place hold Add to cart (remove)