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1.
Strategic marketing by
Edition: 6th ed.-
Material type: Text Text
Publication details: Boston: Irwin McGraw-Hill, 2000
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HF5415.135.C72 .

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2.
An analytic approach to marketing decisions by
Material type: Text Text
Publication details: New Jersey: Prentice Hall, 1991
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HF5415.135.D93 .

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