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1.
The role of promotion mix on tourists' Hotels performance in Tanzania: evidence from Dar es Salaam city based tourists' hotels. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es Salaam ; University of Dar es Salaam ; 2020
Availability: Items available for loan: (5)Collection, call number: THS East Africana Collection HF6161.T63T34S36, ...

2.
Encyclopaedia of advertisement management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Anmol Publications PVT Ltd ; 2014
Availability: No items available.

3.
Encyclopaedia of advetising, society and consumer culture
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Anmol Publications PVT Ltd ; 2014
Availability: No items available.

4.
The implications of industry rivalry on tour operators and competitiveness of Tanzania as a tourism destination; a porters diamond model approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es Salaam ; University of Dar es Salaam ; 2020
Availability: No items available.

5.
The role of social media use in the performance of commercial food catering services in Tanzania; a case of Dar es Salaam city by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es Salaam ; University of Dar es Salaam ; 2020
Availability: No items available.

6.
Evaluation of advertising effectiveness: a case of medicare industries Ltd (IPP Group) for komesha and Revola Soaps radio commercials by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es Salaam ; University of Dar es Salaam ; 1994
Availability: No items available.

7.
Advertising, marketing and sales management D. Thakur by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Deep and Deep Pub. ; 1994
Availability: Items available for loan: Directorate of Library Services (UDSM) (2)Collection, call number: Social Sciences Collection HF5814.I4.A38, ...

8.
Marketing CD-ROM services: a manual for African research Librarians, based on a workshop at the University of Ghana by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Washington, D.C. ; American Association for the Advancement of Science ; 1993
Availability: No items available.

9.
Agents manual - 1983/84
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es Salaam : Bushtrekker Safaris, 1983
Availability: Items available for loan: Directorate of Library Services (UDSM) (2)Collection, call number: East Africana Collection EAF PAM G154.9.T34, ...

10.
Factors that enhance customers' satisfaction in advertising media: a case study of radio broadcasting services in Dar es Salaam by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es Salaam ; Dar es Salaam University Press ; 2000
Availability: No items available.

11.
Developing the advertising plan : a practical guide by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Random House Business Division , 1980
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM UF5823.G2.

12.
Advertising psychology and research by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: McGraw-Hill Book Company, Inc., 1950
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5823.L8.

13.
Readings in advartising : current view points on selected topics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: St Paul : West Publishing Company, 1975
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5821.R37.

14.
Instructor's manual to accompany promotional strategy : managing the marketing communication process by
Edition: 5
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Illinois : Richard D. Irwin, 1983
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5415.E53.

15.
Promotion: advertising, publicity, personal selling, sales promotion by Series: (At head of title "Instructor's manual")
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood cliffs, New Jersey: Prentice-Hall, Inc, 1977
Availability: Items available for loan: Directorate of Library Services (UDSM) (2)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5438.5.S7, ...

16.
Advertising and competition by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York: University of Dar es Salaam, 1967
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5813.U6B28.

17.
Principles of advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood cliffs NJ: Prentice-Hall, Inc, 1955
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5823.B873.

18.
The impact of advertising, prices and distribution on sales of detergent: the case of Sabuni Industries Limited by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dar es Salaam: University of Dar es Salaam, 1993
Availability: Items available for reference: Directorate of Library Services (UDSM): Not for loan (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM RES HD9660.D4H38.

19.
Advertising and socialism: the nature and extent of consumer advertising in soviet union, Poland, Hungary and Yugoslavia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London: MacMillan, 1974
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: Social Sciences Collection HF5813.R9H35.

20.
Advertising : it's role in modern marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : CBS College Publishing, 1982
Availability: Items available for loan: Directorate of Library Services (UDSM) (1)Collection, call number: University of Dar es Salaam Business School (UDBS) FCM HF5823.D78.

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