000 00522nam a2200205Ia 4500
008 230524s9999 xx 000 0 und d
040 _cUDSM
050 _aHF5415.123.Y468
100 _aYeshin, Tony
245 0 _aIntergrated marketing communication: the holistic approach
260 _aOxford
260 _bButterworth
260 _c1998
300 _axv,354p.
300 _c24cm.
650 _aCommunication in marketing
700 _aill.
942 _2Library of Congress Classification
942 _cBook
999 _c105004
_d105004