| 000 | 00714nam a2200241 4500 | ||
|---|---|---|---|
| 001 | 000000603517 | ||
| 020 | _a978-0-230-33833-3 | ||
| 040 | _cUDSM | ||
| 050 | _aHD59.S365 | ||
| 100 | 1 |
_aFraser P. Seitel _eAuthor |
|
| 245 | 1 |
_aRethinking reputation _b: how PR trumps marketing and advertisig in the new media world |
|
| 260 |
_aNew York _b: Palgrave Macmillan, _c2012. |
||
| 300 |
_ax,239p. _c; 24cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 1 | _2Public relations | |
| 650 | 1 | _2Publicity | |
| 650 | 1 | _2Internet in public relations | |
| 650 | 1 | _2Reputation | |
| 650 | 1 | _2Corporate image | |
| 650 | 1 | _2Social Media | |
| 700 | 1 |
_aJohn Doorley _eAuthor |
|
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c126968 _d126968 |
||