| 000 | 00672nam a22001817a 4500 | ||
|---|---|---|---|
| 040 | _cUDSM | ||
| 050 | _aTHS EAF HE7601.T34D768 | ||
| 100 | 1 |
_aD'souza, Kauthar Abdallah _eAuthor |
|
| 245 | 1 | _aSocial media marketing communications and customer based brand equity in the Tanzanian mobile telecommunications industry | |
| 260 |
_aDar es Salaam: _bUniversity of Dar es Salaam, _c2022 |
||
| 300 |
_axiii,53p.: _bill.; _c30cm. |
||
| 504 | _aIncludes bibliographical references Thesis: MA(Busness Administration) -University of Dar es Salaam | ||
| 650 | 1 | _2Telecommunication | |
| 650 | 1 | _2Consumers | |
| 650 | 1 | _2Social media | |
| 650 | 1 | _2Tanzania | |
| 942 |
_2lcc _cDST _n0 |
||
| 999 |
_c128255 _d128255 |
||