000 00636nam a2200169 4500
040 _cUDSM
050 _aTHS EAF HF5415.127.T34M3
100 1 _aMassawe, Ahimidiwe
_eAuthor
245 1 4 _aThe role of market segmentation in enhancing firms service delivery:
_bthe case of mobile phone companies in Tanzania
260 _aDar es Salaam:
_bUniversity of Dar es Salaam,
_c2006
300 _axii,85p.:
_bill.;
_c30cm.
504 _aIncludes bibliographical references Thesis: M.B.A (Marketing) University of Dar es Salaam
650 1 _2Market segmentation
650 1 _2Marketing
650 1 _2Customer services
942 _2lcc
_cDST
_n0
999 _c128488
_d128488