| 000 | 00591nam a2200193 4500 | ||
|---|---|---|---|
| 020 | _a978-0-7494-6562-9 | ||
| 040 | _cUDSM | ||
| 050 | _aHF5415.13.B778 | ||
| 100 | 1 |
_aBurcher, Nick _eAuthor |
|
| 245 | 1 |
_aPaid, owenerd earned: _bmaximizing marketing returns in a socially connected world |
|
| 260 |
_aLondon: _bKogan Page, _c2012 |
||
| 300 |
_axiv,279p.: _c23cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 1 | _aMarketing- management | |
| 650 | 1 | _aInternation marketing | |
| 650 | 1 | _aOnline social network | |
| 650 | 1 | _aDigital media | |
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c128773 _d128773 |
||