000 | 00599nam a2200193 4500 | ||
---|---|---|---|
001 | 000000443614 | ||
020 | _a0-13-123009-3 | ||
040 | _cUDSM | ||
050 | _aHF5415.12.A15 | ||
100 | 1 |
_aAnderson, James C. _eAuthor |
|
245 | 1 |
_aBusiness market management _b : understanding, creating and delivering value |
|
250 | _a2nd. ed. | ||
260 |
_aUpper Saddle River _b : Pearson Prentice Hall, _c2005. |
||
300 |
_av, 460p. _b : ill. _c ; 24cm. |
||
490 | _aInternational edition | ||
504 | _aIncludes bibliographical references and index | ||
650 | _aIndustrial marketing | ||
942 |
_2lcc _cBK |
||
999 |
_c130244 _d130244 |