| 000 | 00517nam a2200193 4500 | ||
|---|---|---|---|
| 001 | 000000443720 | ||
| 020 | _a0-7619-2771-9 | ||
| 040 | _cUDSM | ||
| 050 | _aREF HF5412.G68 | ||
| 100 | 1 |
_aGovoni, Norman A _eAuthor |
|
| 245 | 1 | _aDictionary of marketing communications | |
| 260 |
_aLondon _b : Sage Publications, _c2004. |
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| 300 |
_a v, 249p. _c ; 26cm. |
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| 504 | _aIncludes bibliography | ||
| 650 | _aMarketing | ||
| 650 | _a Communication in marketing | ||
| 650 | _a Dictionaries | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c130501 _d130501 |
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