000 00663nam a2200181 4500
040 _cUDSM
050 _aTHS EAF HF5415.1255T34M353
100 0 1 _aMakaya,Nana
_eAuthor
245 0 4 _aThe influence of branding strategies on customer Loyalty in the Commercial Banks in Tanzania:
_bthe case of Selected Banks
260 _aDar es Salaam:
_bUniversity of Dar es Salaam;
_c2022,
300 _axiii;56p.:
_bill.;
_c30cm.
500 _aInclude: Bibliographical reference Thesis: MBA(Marketing)University of Dar es Salaam
650 _aBranding (Marketing)
650 _aCustomer loyalty
650 _aBanks and banking
650 _aTanzania
942 _2lcc
_cDST
_n0
999 _c131432
_d131432