000 | 00442nam a22001577a 4500 | ||
---|---|---|---|
001 | 000000316449 | ||
040 | _cUDSM | ||
050 | _aSJMC HF5415.135.L54 | ||
100 | 1 |
_aLilien, Gary L. _eAuthor |
|
245 | 1 |
_aMarketing decision making _b : a model-building approach |
|
260 |
_aCambridge _b: Harper and Low, _c1983 |
||
300 |
_axiii,875p. _b: ill. _c; 25cm. |
||
650 | _aMarketing decision | ||
700 | _aPhilip Kotler | ||
942 |
_2lcc _cBK _n0 |
||
999 |
_c131546 _d131546 |