000 00442nam a22001577a 4500
001 000000316449
040 _cUDSM
050 _aSJMC HF5415.135.L54
100 1 _aLilien, Gary L.
_eAuthor
245 1 _aMarketing decision making
_b : a model-building approach
260 _aCambridge
_b: Harper and Low,
_c1983
300 _axiii,875p.
_b: ill.
_c; 25cm.
650 _aMarketing decision
700 _aPhilip Kotler
942 _2lcc
_cBK
_n0
999 _c131546
_d131546