000			00471nam a2200157 4500
040			_cUDSM
050			_aHF5415.2 Z537 normal Social science available
100			_aWilliam G. Zikmund, Barry J. Babin
245			_aEssentials of marketing research
250			_a3rd ed.
260			_aMason _bSouth-Western _c2007
300			_axxi,414p.; _bill. _c26cm.
504			_aIncludes bibliographical references and index
650			_2Marketing research
942			_2lcc _cBK _n0
999			_c132060 _d132060