| 000 | 00570nam a2200181 4500 | ||
|---|---|---|---|
| 040 | _cUDSM | ||
| 050 | _aHF5415.123.S54 normal Social science available | ||
| 100 | _aTerence A. Shimp, Donald Baack | ||
| 245 | 4 | _aIntegrated marketing communications in advertising and promotion | |
| 250 | _a7th ed. | ||
| 260 |
_aMason _bThomson Higher Education _c2007 |
||
| 300 |
_axxiii,629p.; _c29cm. _bill. |
||
| 504 | _aIncludes index | ||
| 650 | _2Communication in marketing | ||
| 650 | _2 Advertising, Sales promotion | ||
| 650 | _2 Direct marketing | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c132064 _d132064 |
||