| 000 | 00603nam a2200193 4500 | ||
|---|---|---|---|
| 020 | _a978-0-13-815737-1 | ||
| 040 | _cUDSM | ||
| 050 | _aSJMC HF5415.123.C58 | ||
| 100 |
_aClow Kenneth E _eAuthor |
||
| 245 | _aIntergrated advertising, Promotion, and marketing communications | ||
| 250 | _a4th.ed. | ||
| 260 |
_aBoston : _bPearson, _c2010 |
||
| 300 |
_axix, 471P.: _bill.; _c27cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 1 | _aAdvertising, promotion, and marketing communication | |
| 650 | 1 | _aBoston | |
| 700 | _a Kenneth E. Clow & Donald Baack | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c133097 _d133097 |
||